Plan for purpose and audience
Before drafting, make three decisions: what you want to achieve, who needs convincing, and what order will make the case easiest to follow.
Part of your national curriculum
- Writing: Write for a wide range of purposes and audiences, selecting and organising ideas and information appropriately
- Writing: Plan, draft, edit and proof-read, considering how their writing reflects the audiences and purposes for which it was intended
- Writing: Consciously control levels of formality, including through the use of Standard English, and know when it is appropriate to use
Lesson overview
What you'll learn in this lesson
Write for a wide range of purposes and audiences, selecting and organising ideas and information appropriately
Key learning points
- • Choose the brief
- • Select, don't empty the notebook
- • Build a deliberate order
- • Set the right register
This lesson at a glance
- 26 minutes
- 17 parts to scroll through
- 3 quick checks
- Marked quiz at the end
- Gentle pace: short sittings with pauses
Words to know
Scroll down — the lesson carries on below
Watch & discover
Part 1 of 17
Visual introductionPicture this
Plan for purpose and audience
Before drafting, make three decisions: what you want to achieve, who needs convincing, and what order will make the case easiest to follow.
In a nutshell
Write for a wide range of purposes and audiences, selecting and organising ideas and information appropriately
Learning cycle
Part 2 of 17
Learning cycle 1 of 2
Part 1 · Choose the brief
A short piece of teaching, then a check to make sure it has landed.
Explore the idea
Part 3 of 17
Learn
Choose the brief
Your task is to write an online article for families titled ‘Should wildlife centres run evening visits?’ Your purpose is to inform and persuade. Your audience needs a balanced explanation, a clear view and practical evidence rather than slogans.
Reset break
Part 4 of 17
Pause
That's sitting 1 of 4 done
Stretch, get a drink, look out of the window. There is no timer and nothing is counting down — your place is saved, so you can come back in five minutes or tomorrow.
Explore the idea
Part 5 of 17
Learn
Select, don't empty the notebook
Use only details that advance the purpose: welfare concerns, winter care costs, visitor controls and a possible compromise. Interesting facts that do not affect the decision belong outside this article.
Quick check
Part 6 of 17
Quick check
Part 7 of 17
Reset break
Part 8 of 17
Pause
That's sitting 2 of 4 done
Stretch, get a drink, look out of the window. There is no timer and nothing is counting down — your place is saved, so you can come back in five minutes or tomorrow.
Learning cycle
Part 9 of 17
Learning cycle 2 of 2
Part 2 · Build a deliberate order
A short piece of teaching, then a check to make sure it has landed.
Explore the idea
Part 10 of 17
Learn
Build a deliberate order
Open with the decision facing the reader. Explain the strongest welfare concern, then the funding case, answer the counterargument, and end with a realistic recommendation. Each paragraph should perform one clear job.
Explore the idea
Part 11 of 17
Learn
Set the right register
Families need clear Standard English without stiff academic phrasing. ‘The evidence suggests carefully managed visits can help’ is measured; ‘Only an idiot would close them’ attacks the audience and weakens trust.
Reset break
Part 12 of 17
Pause
That's sitting 3 of 4 done
Stretch, get a drink, look out of the window. There is no timer and nothing is counting down — your place is saved, so you can come back in five minutes or tomorrow.
Quick check
Part 13 of 17
Challenge round
Part 14 of 17
Game · Sort it
Which of these are true?
Drag each card into the right column. Tap a card first if dragging is fiddly.
True
Not true
Challenge round
Part 15 of 17
Game · Recall cards
You are writing a letter to a council asking for a new crossing. Which opening best suits the audience and purpose?
Card 1 of 4
Mastery quiz
Part 16 of 17
Marked quiz
End of lesson quiz: Plan for purpose and audience
4 questions, marked with the reasoning shown. No timer.
1. You are writing a letter to a council asking for a new crossing. Which opening best suits the audience and purpose?
2. The strongest structure for a paragraph is…
3. Naming a counter-argument makes writing…
4. Which is evidence rather than assertion?
Lesson round-up
Part 17 of 17
Lesson round-up
Ready when you are
Quiz score
Not sat
Games
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Points this lesson
0
Best run
0 in a row
Luna: 0 out of 3 on the practice checks. Only if you feel up to it — one more?
Ask LunaPart 1 of 17 · Watch & discover
How this is going
- Not looked at yet
Write for a wide range of purposes and audiences, selecting and organising ideas and information appropriately
- Not looked at yet
Plan, draft, edit and proof-read, considering how their writing reflects the audiences and purposes for which it was intended
- Not looked at yet
Consciously control levels of formality, including through the use of Standard English, and know when it is appropriate to use