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Design Studio project
Design a brand identity
Invent a small business and design its logo, colour palette and packaging.
150 min totalArt & DesignDesign & TechnologyEnglish
Steps
- 1Write who the business is for and what it promises
- 2Sketch at least twelve logo ideas before choosing one
- 3Test your favourite in black and white at thumbnail size
- 4Choose three colours plus a neutral, and justify each
- 5Mock up one piece of packaging and evaluate it against your brief
Skills and objectives demonstrated
- Use a range of techniques and media to develop ideas
- Test, evaluate and refine their ideas and products against a specification