OCR Cambridge National · J837
Enterprise and Marketing GCSE
A Level 1/2 vocational award covering enterprise and marketing concepts, designing a business proposal and marketing and pitching that proposal.
Specification points
7
0 with marked evidence
Coverage
0%
Average paper standing
—
0 secure · 0 developing · 0 learning
How it is assessed
- Unit R067 — Enterprise and marketing concepts: written exam, 1h 15m (40%).
- Unit R068 — Design a business proposal: set assignment (30%).
- Unit R069 — Market and pitch a business proposal: set assignment (30%).
Exam-style practice papers
Enterprise practice paper: customers, costs and promotion
Exam-style questions on segmentation, research, costing and promotion, marked with explanations.
Not yet attempted.
Sit this paperSpecification content and progress
R067
- R067 TA1Characteristics of customersNot started
Explain market segmentation and how customer profiles shape product decisions.
- R067 TA2Market researchNot started
Compare primary and secondary research methods and evaluate the reliability of findings.
- R067 TA3Costing and pricingNot started
Calculate fixed and variable costs, break-even, revenue and profit, and select a pricing strategy.
- R067 TA4Creating a product proposalNot started
Explain how design, features and branding are shaped by the target customer.
- R067 TA5Promotion and salesNot started
Compare promotional methods and explain how they reach the intended market.
R068
- R068Business proposalNot started
Research a market, generate ideas and produce a costed, justified business proposal.
R069
- R069Brand and pitchNot started
Develop brand identity and promotional material, then plan, deliver and review a pitch.