OCR Cambridge National J837 · Unit R067
Enterprise practice paper: customers, costs and promotion
Exam-style questions on segmentation, research, costing and promotion, marked with explanations.
Every question is written for practice and tied to a real specification point. Marking updates progress for those spec points, not for KS3 objectives.
Exam-style paper
Enterprise practice paper: customers, costs and promotion
7 questions, 26 marks. Answer everything, then mark the paper to see the mark scheme. There is no timer — the 25 minutes is only a guide.
1. Which is an example of demographic segmentation?
3 marksR067 TA1 · Characteristics of customers
2. Which is secondary research?
3 marksR067 TA2 · Market research
3. Selling price is £9 and variable cost is £4. What is contribution per unit?
4 marksR067 TA3 · Costing and pricing
4. Fixed costs are £2,400 and contribution is £5 per unit. Break-even output is:
4 marksR067 TA3 · Costing and pricing
5. Which pricing strategy sets a low launch price to win market share?
3 marksR067 TA3 · Costing and pricing
6. Which promotion best suits a small local start-up on a tight budget?
3 marksR067 TA5 · Promotion and sales
7. What makes a pitch effective?
6 marksR069 · Brand and pitch